Wrote and edited consumer- and internal-facing language for Spright app and website, including: interface language; marketing collateral; position papers and blog posts; newsletters; social media posts; and more
Managed execution of in-app Q&A sessions and their associated promotion, content, and collateral
Conducted in-person and remote user research on concept, branding, and usability of Spright app and website
First non-technical hire; helped company transition from health and fitness focus to working with new mothers
EchoUser, San Francisco, CA — Senior Experience Researcher (2011-2015)
Planned and conducted qualitative and quantitative research activities, including in-person and remote usability studies, in-depth interviews, field studies, contextual inquiries, and surveys for a wide range of consumer and B2B companies
Distilled key findings from data and presented design and strategy recommendations to client stakeholders
Collaborated with designers, engineers, and product managers on both internal and client teams to structure research design and analysis
Recruited research participants, wrote interview guides and usability tasks, and managed project timelines
Intel, Hillsboro, OR — Intern, Digital Home User Experience Group (2010)
Designed and conducted research on new media storytelling, culminating in technology design ideas
Studied fan and industry attitudes and actions through interviews, online explorations, and fieldwork
POPSUGAR, San Francisco, CA — Founding Editor and Writer, POPSUGAR Entertainment (2006-2009)
Established tone, structure, and direction of online entertainment publication; wrote 8-12 daily posts
Managed all television coverage; supervised contributors and edited content; created style guide
Facilitated active reader community; led efforts to integrate social media services into daily content
San Jose Mercury News, San Jose, CA — Reporter (2004-2006)
Wrote breaking news and feature articles for print and online publications
FREELANCE AND CONTRACT WORK
Xerox PARC, Palo Alto, CA — Research Assistant (2011)
Conducted in-depth interviews and shadowing sessions for study on young adults and technology
Bay Nature, Berkeley, CA — Freelance Researcher (2009-2010)
Conducted user interviews and analysis of online hiking map; presented insights and design principles
EDUCATION
University of California, Berkeley — School of Information
Master of Information Management and Systems (May 2011); Management of Technology certificate
Personal Primetime thesis explores how viewers harness technologies to create individual TV schedules
Key coursework: qualitative and quantitative research methods; usability; product and service design
Northwestern University — Medill School of Journalism
Bachelor of Science in Journalism (June 2004); second major in history and concentration in sociology
SKILLS
Research
Qualitative strengths: in-depth interviews; contextual inquiries; digital ethnographies; remote research
Kimra McPherson 