Resume
EMPLOYMENT HISTORY
Spright, San Francisco, CA — Editor (2015-2016)
- Wrote and edited consumer- and internal-facing language for Spright app and website, including: interface language; marketing collateral; position papers and blog posts; newsletters; social media posts; and more
- Managed execution of in-app Q&A sessions and their associated promotion, content, and collateral
- Conducted in-person and remote user research on concept, branding, and usability of Spright app and website
- First non-technical hire; helped company transition from health and fitness focus to working with new mothers
EchoUser, San Francisco, CA — Senior Experience Researcher (2011-2015)
- Planned and conducted qualitative and quantitative research activities, including in-person and remote usability studies, in-depth interviews, field studies, contextual inquiries, and surveys for a wide range of consumer and B2B companies
- Distilled key findings from data and presented design and strategy recommendations to client stakeholders
- Collaborated with designers, engineers, and product managers on both internal and client teams to structure research design and analysis
- Recruited research participants, wrote interview guides and usability tasks, and managed project timelines
Intel, Hillsboro, OR — Intern, Digital Home User Experience Group (2010)
- Designed and conducted research on new media storytelling, culminating in technology design ideas
- Studied fan and industry attitudes and actions through interviews, online explorations, and fieldwork
POPSUGAR, San Francisco, CA — Founding Editor and Writer, POPSUGAR Entertainment (2006-2009)
- Established tone, structure, and direction of online entertainment publication; wrote 8-12 daily posts
- Managed all television coverage; supervised contributors and edited content; created style guide
- Facilitated active reader community; led efforts to integrate social media services into daily content
San Jose Mercury News, San Jose, CA — Reporter (2004-2006)
- Wrote breaking news and feature articles for print and online publications
FREELANCE AND CONTRACT WORK
Xerox PARC, Palo Alto, CA — Research Assistant (2011)
- Conducted in-depth interviews and shadowing sessions for study on young adults and technology
Bay Nature, Berkeley, CA — Freelance Researcher (2009-2010)
- Conducted user interviews and analysis of online hiking map; presented insights and design principles
EDUCATION
University of California, Berkeley — School of Information
- Master of Information Management and Systems (May 2011); Management of Technology certificate
- Personal Primetime thesis explores how viewers harness technologies to create individual TV schedules
- Key coursework: qualitative and quantitative research methods; usability; product and service design
Northwestern University — Medill School of Journalism
- Bachelor of Science in Journalism (June 2004); second major in history and concentration in sociology
SKILLS
Research
- Qualitative strengths: in-depth interviews; contextual inquiries; digital ethnographies; remote research
- Quantitative strengths: usability testing; experiment and survey design; basic statistical analysis
Design and Prototyping
- Proficient with Photoshop, InDesign, and prototyping tools (Balsamiq, OmniGraffle, clickable PDF)
- Hands-on experience with HTML, CSS, JavaScript, Python, and a variety of content management tools
Writing and Editing
- Experience editing for content, tone, style, and grammar
- Portfolio of published trend, feature, culture, crime, courts, and news articles
- Recent areas of focus: women in the workplace; health and fitness; pop culture
Project Management
- Experience creating project schedules and editorial calendars, managing workflows, and using project management tools
- Background in working across multidisciplinary teams to define and manage initiatives