Resume

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EMPLOYMENT HISTORY

Spright, San Francisco, CA — Editor (2015-2016)
  • Wrote and edited consumer- and internal-facing language for Spright app and website, including: interface language; marketing collateral; position papers and blog posts; newsletters; social media posts; and more
  • Managed execution of in-app Q&A sessions and their associated promotion, content, and collateral
  • Conducted in-person and remote user research on concept, branding, and usability of Spright app and website
  • First non-technical hire; helped company transition from health and fitness focus to working with new mothers
EchoUser, San Francisco, CA — Senior Experience Researcher (2011-2015)
  • Planned and conducted qualitative and quantitative research activities, including in-person and remote usability studies, in-depth interviews, field studies, contextual inquiries, and surveys for a wide range of consumer and B2B companies
  • Distilled key findings from data and presented design and strategy recommendations to client stakeholders
  • Collaborated with designers, engineers, and product managers on both internal and client teams to structure research design and analysis
  • Recruited research participants, wrote interview guides and usability tasks, and managed project timelines
Intel, Hillsboro, OR — Intern, Digital Home User Experience Group (2010)
  • Designed and conducted research on new media storytelling, culminating in technology design ideas
  • Studied fan and industry attitudes and actions through interviews, online explorations, and fieldwork
POPSUGAR, San Francisco, CA — Founding Editor and Writer, POPSUGAR Entertainment (2006-2009)
  • Established tone, structure, and direction of online entertainment publication; wrote 8-12 daily posts
  • Managed all television coverage; supervised contributors and edited content; created style guide
  • Facilitated active reader community; led efforts to integrate social media services into daily content
San Jose Mercury News, San Jose, CA — Reporter (2004-2006)
  • Wrote breaking news and feature articles for print and online publications

FREELANCE AND CONTRACT WORK

Xerox PARC, Palo Alto, CA — Research Assistant (2011)
  • Conducted in-depth interviews and shadowing sessions for study on young adults and technology
Bay Nature, Berkeley, CA — Freelance Researcher (2009-2010)
  • Conducted user interviews and analysis of online hiking map; presented insights and design principles

EDUCATION

University of California, Berkeley — School of Information
  • Master of Information Management and Systems (May 2011); Management of Technology certificate
  • Personal Primetime thesis explores how viewers harness technologies to create individual TV schedules
  • Key coursework: qualitative and quantitative research methods; usability; product and service design
Northwestern University — Medill School of Journalism
  • Bachelor of Science in Journalism (June 2004); second major in history and concentration in sociology

SKILLS

Research
  • Qualitative strengths: in-depth interviews; contextual inquiries; digital ethnographies; remote research
  • Quantitative strengths: usability testing; experiment and survey design; basic statistical analysis
Design and Prototyping
  • Proficient with Photoshop, InDesign, and prototyping tools (Balsamiq, OmniGraffle, clickable PDF)
  • Hands-on experience with HTML, CSS, JavaScript, Python, and a variety of content management tools
Writing and Editing
  • Experience editing for content, tone, style, and grammar
  • Portfolio of published trend, feature, culture, crime, courts, and news articles
  • Recent areas of focus: women in the workplace; health and fitness; pop culture
Project Management
  • Experience creating project schedules and editorial calendars, managing workflows, and using project management tools
  • Background in working across multidisciplinary teams to define and manage initiatives